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【二手書】創意黏力學: 創意.意外.具體.可信.情緖.故事 - Chip Heath & Dan Heath [Condition: A]

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作者:Chip Heath & Dan Heath

譯者:姚大鈞

出版社:大塊文化出版

出版年份:2007

語言:繁體

ISBN:9789867059871


簡介:

Traditional Chinese edition of Made to Stick: Why Some Ideas Survive and Others Die, a Business Week bestseller. An entertaining examination of why some ideas stick to people's consciousness and others don't.