[Used Book] How to Get Free Publicity - Pam Austin & Bob Austin [Condition: B]

Author: Pam Austin & Bob Austin

Translator:

Publisher: How To Books

Publication year: 2007

ISBN: 9781845281809

Description:

This book will help you open the door to powerful free publicity. These days publicity is vital if you want to get your product, service, event or cause noticed. If you're a small business or a small organisation the chances are you won't have the funds to hire the services of a PR company to help you attract media attention. The good news is that if you have a story to tell or something new, free or amazing to offer then journalists will want to hear from you. You can make them come to you. This step-by-step manual takes you right through who you should target and what journalists are looking for, to practical suggestions for choosing and presenting stories that will get accepted by editors. You will discover how to write effective press releases and articles, how to deal with media interviews - and you'll even find out what you can do if a journalist gets your story wrong. CONTENTS: 1. Getting Noticed by Your Customers2. Making Your Mark with Journalists3. Getting Media Attention4. Getting Your Copy Published5. Telling Your News - Press Releases6. Becoming an Industry Guru - Articles7. 'If it worked for them..' - Case Studies8. Face to Face - Working with Journalists9. Face to Face - Media Interviews10. Face to Face - Holding Effective Press Conferences11. And if they get it wrong... Case studies.